The fan-favorite jade colorway arrives at Ulta Beauty, making the collection more accessible than ever before.

NEW YORK, Aug. 23, 2026 /PRNewswire/ -- Bio Ionic announces the launch of the Jade Dream Collection, bringing three of the brand's most-loved styling tools to life in a rich jade finish. The limited-edition collection marks the first time the Jade Dream colorway will be available at Ulta Beauty and includes the 10X Styler ($262), 10X Dryer ($326), and Long Barrel Curling Iron ($163), and will be available to shop at Bioionic.com, Ulta.com, and in-store at 1500 Ulta locations. 

The Jade Dream Collection combines Bio Ionic's professional-grade performance with a fresh, limited-edition aesthetic, offering consumers a new way to experience the brand's salon-quality technology. The #1 tool favored by professional stylists and at-home users alike, the 10X Styler, 10X Dryer, and award-winning Long Barrel Curling Iron deliver high-performance results while helping preserve hair's natural moisture balance.  

Powered by Bio Ionic's Moisturizing Heat™ technology, each tool is designed to style hair while helping maintain hydration. Using a natural mineral complex, the tools generate negative ions that break water into micro-fine particles, helping drive moisture deep into the hair strand during styling for smoother, shinier, healthier-looking results. 

"The Jade Dream Collection brings together everything consumers love about Bio Ionic: high-performance styling, healthier-looking hair, and elevated design," said Samantha Farley, Director, Bio Ionic. "We're excited to introduce this coveted colorway to Ulta Beauty shoppers for the first time, making it even easier for consumers to experience our patented Moisturizing Heat technology through some of our most-loved styling tools." 

For years, Bio Ionic's signature colorways have been available exclusively through the brand's direct-to-consumer and pro stylist retailer channels. The launch of the Jade Dream Collection at Ulta Beauty expands access to Bio Ionic's most-loved tools, bringing its science-backed styling technology and elevated design to an even wider audience of beauty enthusiasts nationwide.

About Bio Ionic:  

Bio Ionic is the professional hair-styling brand behind Moisturizing Heat™, powered by our signature Ion Mineral Technology. Our tools help preserve moisture, reduce frizz, and seal the cuticle—leaving hair smoother, shinier, and healthier looking. Bio Ionic bridges salon-grade performance with science-based care, so you can style without compromising. 

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SOURCE Bio Ionic