Virginia's 6,000-acre mountain resort celebrates more than five decades of growth with a refreshed look and invites guests to experience the mountain with a limited-time Kids Ski Free offer.

MASSANUTTEN, Va., Nov. 3, 2026 /PRNewswire-PRWeb/ -- Massanutten Resort, Virginia's premier all-season mountain destination, today announced the launch of its redesigned website and refreshed brand identity. Since welcoming its first skiers in 1973, Massanutten has grown well beyond the slopes, and its new identity reflects the full breadth of the resort today while remaining rooted in the mountain that has defined it for more than five decades.

Designed with the next generation of travelers in mind, the new website, massresort.com, enhances vacation planning through a more personalized approach. First-time visitors can explore the mountain and find activities that match their interests, while returning guests and owners have a simpler way to plan their visits and book activities. The launch also coincides with a limited-time Kids Ski Free promotion for the upcoming winter season.

A Smarter, More Personalized Way to Experience Massanutten

After answering a few simple questions, guests using the Adventure Planner receive a suggested itinerary tailored to their visit. The redesigned website also offers streamlined navigation and booking, along with AI-powered search that answers questions and recommends relevant pages.

The new website also features seasonal navigation, which allows visitors to explore Massanutten through the lens of spring, summer, fall, or winter. Each season brings its own colors, imagery, and tailored content, making it easier for travelers to plan their next getaway for any time of year.

"For more than 50 years, Massanutten has been a place where families come to make memories, and what began as a ski destination has grown into a mountain getaway with something to experience in every season," said Michael Hammes, General Manager of Massanutten Resort. "Our refreshed brand and new website reflect that evolution, while features like our Adventure Planner make it easier for guests to discover all the mountain has to offer and find new reasons to return throughout the year. As we continue to invest in new attractions, accommodations, and experiences, we're excited to create even more ways for families to enjoy the mountain together."

A New Look for a Growing All-Season Destination

The website launch coincides with a refreshed visual identity that reflects Massanutten's connection to the mountain and the changing seasons. Featuring a geometric mountain mark and seasonal color palette, the new branding pays tribute to the resort's heritage while reflecting its evolution from a ski destination established in 1973 to a year-round mountain getaway.

"We wanted to create something that honored Massanutten's history while giving us the flexibility to tell a much bigger story," said Drew Hurst, Director of Resort Marketing at Massanutten Resort. "The four M's represent the four seasons and everything the mountain has to offer. What excites us most is how the mark can come to life through seasonal colors, animation, and creative storytelling. WLF Studio has been an incredible creative partner throughout this process. Their ability to understand our vision and bring it to life across both the brand identity and website has been instrumental in creating a cohesive, dynamic experience that reflects who we are today and where we're headed."

The rebrand comes amid significant investment across the property, including the recent addition of Mountain Mayhem, Virginia's first alpine coaster, a new pickleball complex, and plans for expanded ski terrain.

Looking ahead to early 2027, Massanutten is preparing to debut an approximately 25,000-square-foot Indoor Waterpark expansion, followed shortly by the opening of ShenandoaH2O, a new 140-room Waterpark hotel. Together, these developments will introduce new attractions and accommodations, further expanding the resort's year-round appeal.

Plan Your Winter Adventure

To celebrate the launch of its new website and refreshed brand identity, Massanutten is offering a limited-time Kids Ski Free promotion for the upcoming winter season. Guests who book lodging by December 1, 2026, can receive complimentary lift access for kids ages 12 and under with the purchase of an adult lift ticket. With 23 ski runs, 83 skiable acres, night skiing, snow tubing, outdoor ice skating, and a variety of indoor activities, Massanutten offers experiences for every member of the family.

Additional information about the redesigned website, Adventure Planner, and Kids Ski Free promotion is available at massresort.com. Offer is subject to availability and applicable terms and conditions.

About Massanutten Resort

Set on 6,000 acres in Virginia's Shenandoah Valley, Massanutten Resort is a premier all-season destination offering skiing, snowboarding, snow tubing, an indoor and outdoor Waterpark, golf, mountain biking, hiking, dining, entertainment, and a variety of lodging accommodations. Established in 1973, Massanutten is part of The Resorts Companies, a 100% employee-owned organization committed to creating memorable vacation experiences.

Media Contact

Sarah Abidin, Massanutten Resort, 1 516-633-6761, sabidin@ciicpr.com

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SOURCE Massanutten Resort