Former Noodles & Company executive brings nearly two decades of restaurant marketing and brand-building experience to the growing breakfast and brunch brand

Denver, CO  (RestaurantNews.com)  Snooze Eatery, the Denver-born concept known for its creative menu, vibrant atmosphere and distinctive hospitality, has announced the appointment of Stacy Moss as chief marketing officer, effective Oct. 26.

In her new role, Moss will lead Snooze’s marketing and culinary functions, overseeing brand strategy, consumer insights, menu innovation and digital engagement. Her leadership will help translate the concept’s distinctive personality into measurable business growth by attracting new guests, increasing visit frequency, strengthening loyalty and driving sustainable sales and traffic growth.

“Stacy understands how to build a brand people want to be part of and, just as importantly, what keeps them coming back,” said Josh Kern, chief executive officer of Snooze. “Snooze has never been about doing breakfast the way everyone else does it. Our creativity, our people and the personality we bring to every restaurant set us apart. Stacy brings the experience and perspective to help us share that with more people and turn the things people love about Snooze into lasting growth for the business.”

Moss most recently served as vice president of marketing strategy, insights and activation at Noodles & Company, where she advanced from director of marketing and ultimately led the company’s integrated marketing organization. In that role, she oversaw brand strategy, creative, media, digital, loyalty, consumer insights and Guest engagement. Prior to that, Moss spent more than a decade on the agency side, developing brand strategies and integrated marketing campaigns for nationally recognized restaurants, including Domino’s and Jimmy John’s.

At Snooze, Moss will build on the brand’s positioning as the Original Breakfast Maverick, bringing greater visibility to its distinctive food, beverage and hospitality while finding new ways to turn brand affinity into lasting guest relationships. With oversight of both marketing and culinary, she will focus on connecting consumer insights with menu innovation and brand storytelling, while partnering closely with operations to deliver a consistent, differentiated Guest experience across Snooze restaurants.

“Snooze has built something truly special by challenging convention and creating a breakfast experience unlike anything else in the category,” said Moss. “Having been a guest since Snooze was just one restaurant in Denver, I’ve long admired the brand’s creativity, individuality and genuine connection with its Guests. What excites me most is the opportunity to build on that foundation, introducing more people to Snooze and continuing to find new ways to make every visit memorable. I’m thrilled to join the team and help shape this next chapter.”

The appointment comes as Snooze continues to invest in its leadership team and long-term growth strategy. With nearly 70 restaurants across the country, the company is focused on elevating the Guest experience, evolving its menu and beverage offerings, strengthening restaurant performance and expanding into new communities.

“Our opportunity isn’t to become more like everyone else,” added Kern. “It’s to become an even better version of Snooze. Stacy will play an important role in helping us sharpen our story, reach more Guests and give them more reasons to come back.”

About Snooze Eatery

Snooze Eatery is a breakfast and brunch restaurant founded in Denver in 2006, known for bold flavors, creative twists on morning favorites and an experience that doesn’t play by the rules. With nearly 70 locations nationwide, Snooze has grown its community one plate at a time without losing what made the first location special. The menu features signature dishes like Pancake Flights, craveable Benedicts and rotating Pancakes of the Moment, alongside a full bar of morning cocktails and fresh-squeezed juices – done right. For more information, visit SnoozeEatery.com or follow the brand on Instagram at @eatsnooze.

Contact:
Chandler Ray
Champion
817-694-2523
cray@championmgt.com