PLANO, Texas. Start Solutions AI, an AI search and visibility agency based in Plano, Texas, has launched a service designed to measure and improve how Experts are represented when buyers ask AI engines who to hire.

The company applies a specific definition to the term Expert. An Expert is a professional already recognized in their field, with a real and established reputation, who nonetheless goes unnamed when AI platforms are asked for a recommendation. Start Solutions AI measures that gap across ChatGPT, Perplexity, Gemini, and Google's AI, then constructs the evidence trail needed to close it. The practice is sometimes referred to as answer engine optimization or generative engine optimization. The agency approaches it first as a measurement problem, not a content problem.

Start Solutions AI was founded by Fae Esparza, an AI visibility consultant whose background spans business operations in healthcare, nonprofit, and small business environments, as well as enterprise AI adoption at Microsoft. Those are settings where outcomes were measured rather than assumed. That history informs the agency's core premise: AI engines treat a company's web presence as evidence to be evaluated, not fact to be accepted at face value.

The gap between reputation and recommendation

Buyers who once turned to a search engine now open a chat window. They ask which professional to hire and act on the answer returned. The names that surface in those AI-generated answers are not necessarily the most qualified candidates - they are the ones the engines can verify through corroborating sources. Improving AI engine visibility for Experts means ensuring that verification is possible.

"Most businesses assume AI knows what their website says," said Fae Esparza, founder of Start Solutions AI. "What AI actually does is check whether anyone else confirms it. A reputation that lives entirely on your own domain is a claim. A reputation corroborated somewhere the engines already read is evidence. Those two things produce very different answers."

The Recommendation Baseline

The agency's primary method is The Recommendation Baseline. A standard set of ten buyer questions is submitted to each AI platform, the answers are captured verbatim, and the business is scored on what those answers actually contain: whether it appears at all, whether it is described accurately, how it compares to competitors named in the same response, and whether the technical foundations that allow an engine to resolve the entity are present. The output is the AI Visibility Score - a number reported to clients and re-measured on a fixed schedule so genuine movement can be distinguished from platform-level variation.

Scoring is based on reading the answer text directly, not a platform dashboard. Esparza notes that distinction surfaces one of the more consistent findings the AI recommendation service produces.

"We see businesses that are the single most-cited source in a run and still appear in zero buying answers," Esparza said. "The engine reads their site, uses their material, and recommends somebody else. A dashboard reports that as visibility. The transcript shows it as being cited but never named. You only catch it if you read what the answer actually said."

Service structure

Every engagement begins with a free AI Visibility Snapshot, a measured baseline of where a business currently stands across AI platforms. Two packages follow.

• AI Visibility Foundation: the core engagement. Monthly visibility tracking, technical groundwork, two pieces of content each month built for how AI engines read and cite, a monthly progress report against the baseline, and a monthly strategy call.
• Authority Acceleration: everything in Foundation, plus active citation and authority building on the third-party sources AI engines read, expanded content covering more of the questions buyers ask, and additional strategy time.

The company is also direct about who the service is not designed for: professionals still building a first audience, buyers seeking social media management or paid advertising, and brands without a named expert at the center.

About Start Solutions AI

Start Solutions AI is an AI search and visibility agency headquartered in Plano, Texas, serving Plano, Frisco, McKinney, Allen, and the wider Dallas area. Founded by Fae Esparza, the agency measures and improves how Experts are represented in AI-generated answers. Businesses can request a free AI Visibility Snapshot at startsolutions.ai, or take the Visibility Scorecard, an eight-question self-assessment that takes about 90 seconds and returns a result immediately. Contact: hello@startsolutions.ai.

Media contact: Fae Esparza, Founder, Start Solutions AI. hello@startsolutions.ai. +1-903-776-4174.

Contact Information:

Start Solutions AI

Plano
Plano, TX 75024
United States

Fae Esparza
+1-903-776-4174
https://startsolutions.ai