Cameo Founder Explores How Brands Break into Culture

CHICAGO, May 15, 2025 /PRNewswire/ -- Steven Galanis, the co-founder CEO of Cameo, today announced the launch of Zeitgeist, a new podcast that dives deep into the stories of brands that didn't just find customers—they found cultural relevance.

Through candid conversations with founders, marketers, and creative minds, Zeitgeist unpacks how everyday products become emotional touchpoints, memes, movements, and modern necessities. From personal care staples like butt wipes and reusable water bottles to seemingly boring products like insurance, Galanis explores what it takes to create something that doesn't just sell, but sticks.

Over the years, Galanis' journey at Cameo introduced him to a vast network of people who've built iconic brands by tapping into something bigger than marketing: the culture of the customer they're dying to reach. Zeitgeist brings those stories to life, focusing on the inflection points, bold pivots, and make-or-break moments that propelled products from obscurity into the mainstream.

"Building Cameo taught me that it's not just about building a company—it's about creating a feeling," said Galanis. "I wanted to talk to other people who've done that: who've made the leap from product to phenomenon."

The podcast keeps it raw and real—no corporate buzzwords, just honest stories about smart risks, scrappy ideas, and lightning-in-a-bottle moments that helped brands breakthrough. Listeners can expect stories behind cult-favorite apparel companies, internet-famous wellness brands, and unlikely products that are now household essentials.

The first episode of Zeitgeist is now available, with a 10-episode first season set to release over the summer. Episodes will be available on YouTube, Spotify, and Apple Podcasts.

About Zeitgeist

Zeitgeist is a show about the unexpected rise of everyday brands. Hosted by Steven Galanis, each episode unpacks the journey behind products that went from niche to necessary—not because of flashy ads, but because they struck a cultural nerve. From overlooked categories to household names, the podcast digs into the thinking, timing, and instincts that turn ordinary ideas into iconic ones. Zeitgeist offers a front-row seat to the brands shaping how we live.

About Steven Galanis
Steven Galanis is a Chicago-based entrepreneur and co-founder of Cameo, a marketplace connecting fans with personalized video shoutouts from celebrities. Cameo is the biggest digital marketplace for personalities like actors, athletes, musicians, comedians, and creators to connect with fans all over the world. X: @Mr312

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SOURCE Cameo