SALEM, Ore., Nov. 12, 2026 /PRNewswire/ -- Willamette Valley Vineyards, Inc. (NASDAQ:WVVI) (the "Company"), a leading Oregon producer of Pinot Noir, generated a loss per common share after preferred dividends of $0.33 for the three months ended September 30, 2026, unchanged from the $0.33 loss per share reported for the same period in 2025.

Sales revenue for the three months ended September 30, 2026 and 2025 were $8,901,461 and $8,353,200, respectively, an increase of $548,261 or 6.6%, in the current year period over the prior year period. This increase was caused by an increase in direct sales of $56,402 and an increase in sales through distributors of $491,859 in the current year three-month period over the prior year period. The increase in revenue from direct and distributor sales was primarily related to higher sales volumes.

Gross profit for the three months ended September 30, 2026 and 2025 was $5,320,799 and $5,003,972, respectively, an increase of $316,827 or 6.3%, in the third quarter of 2026 over the same quarter in the prior year.

Selling, general and administrative expenses for the three months ended September 30, 2026 and 2025 were $6,430,615 and $6,217,499 respectively, an increase of $213,116 or 3.4%, in the current quarter over the same quarter in the prior year. This increase was primarily the result of an increase in labor and benefits expenses.

Net (loss) for the three months ended September 30, 2026 and 2025 was ($1,050,820) and ($1,092,450), respectively, an improvement of $41,630, in the third quarter of 2026 over the same quarter in the prior year.

"I believe that we are stabilizing our revenues by moving to stronger distributors and returning to our tried and true, go-to-market storytellers from throughout our organization," stated Jim Bernau, Founder and President of the Company.  "We are now working to make significant cost reductions that are intended to return the Company to the levels of profitability the Company achieved in the past," continued Mr. Bernau.  "I believe that the Company's remaining challenge is to bring our finished wine inventories back into balance with market demand."

For a complete discussion of the Company's financial condition and operating results for the third quarter 2026, see our Form 10-Q for the three months ended September 30, 2026, as filed with the United States Securities and Exchange Commission on EDGAR. 

Willamette Valley Vineyards, Inc. is headquartered at its Estate Vineyard near Salem, Oregon.  The Company's common stock is traded on NASDAQ (WVVI).

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, referred to as the "Securities Act", and Section 21E of the Securities Exchange Act of 1934, as amended, referred to as the "Exchange Act". These forward-looking statements involve risks and uncertainties that are based on current expectations, estimates and projections about the Company's business, and beliefs and assumptions made by management. Words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates", "predicts," "potential," "should," or "will" or the negative thereof and variations of such words and similar expressions are intended to identify such forward-looking statements. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to: availability of financing for growth, availability of adequate supply of high quality grapes, successful performance of internal operations, impact of competition, changes in wine broker or distributor relations or performance, impact of possible adverse weather conditions, impact of reduction in grape quality or supply due to disease or smoke from forest fires, changes in consumer spending, the reduction in consumer demand for premium wines, and the revenues or costs for any of our tasting rooms and restaurants exceeding or not meeting our expectations. In addition, such statements could be affected by general industry and market conditions and growth rates, and general domestic economic conditions.

Many of these risks as well as other risks that may have a material adverse impact on our operations and business, are identified in Item 1A "Risk Factors" in our Annual Report on Form 10-K. 

The following is the Company's Statement of Operations for the three and nine months ended September 30, 2026 compared to the three and nine months ended September 30, 2025:

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SOURCE Willamette Valley Vineyards